Tuesday, March 4, 2008

Authentic, Surf Inspired: Reef

Reef was created in 1984 by two brothers from Argentina. Since then it has always blended the cool and casual attitude of the beach with a commitment to nurturing the lifestyle that follows.

The brand is widely known for its ads featuring beautiful women curves, but it is further defined by the elite class of Reef ambassadors that scour the globe in search of the best waves, surrounded by some of the most beautiful and remote places on the planet.

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