Saturday, March 15, 2008

Watch the time in style

The spirit of Nixon was created by board sport community who desired quality with a graphical edge with functionality in the life of a surfer or board rider. The spirit now translates into more of a fashion forward, indie flaired design to appeal to others who do not necessarily relate to the lifestyle, but seek inspiration from the board riding culture's distinctive style.

While Nixon's namesake doesn't derive from the American president, it still relates to the attitude of the sixties when the spirit boundless, love was free, and a blatant rebellion against conformity were the decade's major themes.

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