Thursday, December 31, 2009
Wednesday, December 30, 2009
Tuesday, December 29, 2009
Monday, December 28, 2009
The biggest night in snowboarding is coming to
Bode Merrill’s ender part in Absinthe Film’s Neverland blew people’s
perception of what a rail riding, double corking, multifaceted video part
could look like and earned him a nomination for both Rider of the Year and
Video Part of the Year.
Annie Boulanger’s backcountry footage single handedly raised the bar for
women’s riding in the same film giving her the nod for both Rider of the
Year and Video Part of the Year.
Louis-Felix Paradis brought back the age old ethic of letting his riding do
the talking with mind blowing jibs and a new rail variation in his ender
part in Videograss. His nomination is for Standout of the Year.
Looking to the next generation, 18 year-old Jed
gaining a reputation for being one of the best snowboarders alive while
filming his ender part in Transworld Snowboarding’s movie, Get Real."
Saturday, December 26, 2009
After hiring Electric co-founder Mike Carter as the new VP of Global Marketing and opening an office in Orange County, Ca, the Skull Candy team is opening an office in China and has hired Tom Bishop from Burton to be the Director of Asian Operations.
It sounds like Skullcandy is making some investments to grow sales within the core industry outside snowboarding as well as stepping up sales in China. well 1.35 billions people, that's a lot of ears to improve the chinese music listening experience.
Friday, December 25, 2009
Thursday, December 24, 2009
Wednesday, December 23, 2009
Tuesday, December 22, 2009
Monday, December 21, 2009
Saturday, December 19, 2009
Go check out Jeremy Jones website for more info but here is a quick copy/paste of his article on Five Red Flags
"The more time I spend in the mountains the more I find myself using the 5 red flags. Keep these on the top your brain every time you go out. They are not rocket science and are very easy to read.
90% of Human triggered Avalanches happen during or with in 24 hours after a storm. I give this the utmost respect. So many times the first day out after a storm will be super sensitive. I generally do not start a full evaluation of a snow pack until 24 hours after a storm. I treat all snow pack with in 24 hours after a storm as high to extreme danger. Follow this rule and eliminate your risk of getting caught in an Avalanche by 90%.
Patience is hard when you have not made a turn for a week and it is finally clear. It is a good time to ride a resort.
Signs of Recent Avalanches
If you go out and see signs of natural avalanches this is a sign that slopes are sliding with out people getting on them. They should be taken very serious, especially if the avalanche activity has happened on a similar elevation and aspect of a slope you want to ride.
Collapsing or Cracking in the Snowpack
With collapsing you will feel or hear a whomping sound. This means a layer has broken but the slope you are on is to flat to slide. If it occurred on a steeper slope it would have resulted in a slide. With cracking you will see small shooting cracks as you approach a slope or even as you are skinning up a face. Often times collapsing or cracking will send me riding back down the boot pack or skin track.
Rapid Temperature Rise
This is not based on a certain degree of temperature. This is especially dangerous if it the first warm day in awhile or is the warmest it has been in a while.
Strong winds, Blowing and Drifting Snow
If the wind is strong enough to transport snow then the avalanche conditions can change from stable to dangerous with out any new snow."
Friday, December 18, 2009
In order to increase sales that is really important to innovate and create product differentiation.
So assuming that the product provide real advantages over the competition, it can boost the brand image.
Here is one example from Northwave that is getting more popularity from its T-Track lacing system and is a great alternative to BOA's lacing system. I will let you watch this video from a Northwave dude, so that you can better see how it works.
Thursday, December 17, 2009
So here is a simple example on how Safilo can sell the same goggles under two different brands: Carrera Chopper SPH that retails at $129 and the Gucci goggles retailing for $185.
At this price you can get some pretty sick goggles from VZ, Electric or Oakley..but goes to show you that Brand has a price and particularly in the States, it is more important than product performances.
Wednesday, December 16, 2009
Ok so few days ago I talked about the use of gloves with smartphones, but that is good for most of the business days...What about those cold weekends having BBQ outside and some fresh cold beers.
I think it is fair to say that how to keep hands warm while enjoying a frosty drink in ass freezing weather is a problematic that has haunted humankind since the dawn of time.
Here is the solution the Burton Vice Mitt, with the cool beer label....I wonder if they are going to do like Reef with their sandals, so that you can hide keys, have a beer opener,etc..Anyway they retails for $69.95.
Tuesday, December 15, 2009
Monday, December 14, 2009
About a year ago actress Natasha Richardson died from a head injury while skiing. I have had couple of head injuries and it is difficult to describe the pain you get from a head trauma but I felt like someone was crushing my head (actually brain swelling and can't expand due to the skull) vomiting, unconscious, etc...
In the States, wearing a helmet doesn't mean you don't have balls or that you are a pussy...it just mean that you have common sense or that you don't want to pay the $$$$ that goes with going to the emergency room. However in Europe helmets are not so popular, I think it would be nice to see more pros wearing them so that kids can feel more open about it.
I was looking into buying a new one because mine is not that confortable around the ears, I am looking at the Berns helmets.
Sunday, December 13, 2009
Want to see more pictures and stories about the Pipeline Masters, you can go check out Surfline
Here is a pretty cool sum up of some freaking Backdoor/Pipe waves:
Saturday, December 12, 2009
I was talking with someone couple of days ago regarding the tough market that is experiencing the action sports companies. I used to work three blocks from the DC headquarter in Vista, Ca. It seems that after the 10% lay off back in August, Quik want to consolidate its offices and to do so, they are closing DC in Vista and relocating in the Quiksilver headquarter in Huntington (60 miles north of Vista).
It is a huge building so Quiksilver will save some cash by closing this office. In addition I can bet that some of employees are either going to be let go or will decide not to relocate/do the commute.
However in this economy, doing carpooling with friends and still be able to bring the beacon home is still a good option in this conditions.
Friday, December 11, 2009
To solve this winter issue, Dot Gloves have came up with some pretty useful gloves that have small nickel or brass dots on two fingertips allowing users to manipulate the touchscreens of smartphone devices while keeping their hands warm in cold weather. I believe their products were released last year but with the cold fronts starting to show up, I could be a pretty good Xmas idea.
Thanks Leslie for the tip!!!
Official Site: Dots Answers
While a lot of brand are struggling with the economy, some brands are doing worst than others. Spy Optic is not doing too well these days as it is shown in their quarterly report:
"Consolidated net sales for the three months ended
At least all those unsold products will be discounted at the one day warehouse sale this saturday.
Another way for them to make some cash is to do a global licensing for other action sports brands like O'Neill: "Orange 21 will design and develop O’Neill Eyewear under a license agreement. The agreement sees Orange 21 working closely with O’Neill’s designers to design, develop, market and sell O’Neill branded sunglasses and snow goggles expected to launch to market in March 2010."
Thursday, December 10, 2009
Massive waves at “The Quiksilver in Memory of Eddie Aikau, fueled by Monster Energy” brought out former contest winners Kelly Slater, Bruce Irons, Keone Downing, Ross Clarke-Jones and 60-year-old
The world’s best hit the huge surf at
On December 8, coming to conclusion with a dramatic finale as underdog Greg Long comes out of nowhere and steals the win from 9-time World Champ Kelly Slater.
I was reading Snowtime yesterday, and there was a pretty good article on the making of the DC PBJ boards.
The theme was to have animals hanging around the Mountain Lab in addition to have the 80's skate vibes. So DC asked Mark Penxa to do the graphic of their PBJ boards collection.
Here is what Mark had to said in this interview: "I started by getting inspiration from Jim Phillips oldschool arts (the famously known screaming hands from Santa Cruz).... on a skate deck the drawing is centered while on a snowboard there are empty spaces" and then talks more about the gore side of the graphics, "it is a reference to all those oldschool skateboarders, graphics are based on blood, limbs, zombies".
All the animals living in the Mountain Lab have been infected by a zombie and things just got out of control.
I particularly like the one where you see Ken Block's Subaru jumping in the background.
Wednesday, December 9, 2009
Sunday, December 6, 2009
Thursday, December 3, 2009
O-matic was down the street where I used to live in Encinitas, and Todd Richards has always been a rider I looked after when I was a teenager. So quite frankly I only seriously heard about Andreas Wiig when he cofounded O-matic with Todd, Jason Kanes and Tara Dakides. Then Tara and Andreas left. He went with Nitro and even had his pro-model. He has now joined the Forum team.