Monday, June 23, 2008

Burton pushing the limit

Burton has came up with two huge innovations: ICS (Infinite Channel System) for the snowboard and the ETS (Extra Sensory Technology) for the bindings.
The two works in synergy in order to provide infinate adjustment and unbeatable comfort.

Snowbarders are looking for board feel, cushioning and stance adjustibility and those two make it possible.

On the snowboard you have a rail system where bindings can be adjusted from every angles, and because the screws are on the outside of the bindings, it allows to have a soft material on the baseplate (it's where you put your feet on) to provide supreme feel and comfort.

If you are looking more for technical details, go check it out on
But for sure you can bet that those toys are on my Xmas list.

Friday, June 20, 2008

Art on Surfboards (Channel Islands)

I usually buy my surfboards without any graphic mainly for two reasons: cheaper and easier to fix.

Channle Island has been working with HP to print directly on fiberglass which will reduce weight and cost.

For now, you can only get the graphics from Pros such as Kelly or Dane. But like Burton with snwoboarding, I think that in the near future you will be able to go on a website and download your own graphic and get it printed on your board.

Meanwhile you can still get one of Kelly's choice, not sure if your surf will get better though.

Thursday, June 5, 2008

Lookin' good....feelin' good

So my dad was wearing those sick sunglasses when he was a badass in his day. While I was checking out which pair of sunglasses I could buy for this summer, I found the Fulton from Von Zipper.

I really like the combination of different colors which gives a classy yet original style that lends an additional flavor to the sunglasses made in the 1960's.

Summer 2008 is all about the neon colors of the 1980's, but if you are looking for something a bit more classy ... Von Zipper has the pair you need.

Tuesday, June 3, 2008

The Keating Hotel

During my creative advertising class at USCD, we were asked to compete in a competition that could offer a new marketing approach for the Keating Hotel in Gaslamp, San Diego. The Keating is a luxurious boutique hotel that initially began its marketing campaign as a “sexy” hotel.

While it attracts a scene of affluent partiers over the weekends, it does not market itself toward growing businesses. I made with the help of Leslie,a video that target businesses who are looking into team building or planning an event.