I usually buy my surfboards without any graphic mainly for two reasons: cheaper and easier to fix.
Channle Island has been working with HP to print directly on fiberglass which will reduce weight and cost.
For now, you can only get the graphics from Pros such as Kelly or Dane. But like Burton with snwoboarding, I think that in the near future you will be able to go on a website and download your own graphic and get it printed on your board.
Meanwhile you can still get one of Kelly's choice, not sure if your surf will get better though.
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