Tuesday, June 3, 2008

The Keating Hotel


During my creative advertising class at USCD, we were asked to compete in a competition that could offer a new marketing approach for the Keating Hotel in Gaslamp, San Diego. The Keating is a luxurious boutique hotel that initially began its marketing campaign as a “sexy” hotel.

While it attracts a scene of affluent partiers over the weekends, it does not market itself toward growing businesses. I made with the help of Leslie,a video that target businesses who are looking into team building or planning an event.

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