Cliche started in 1997, and from what I remember they made some cool clothing line as well as skateboard. the whole skateboard was dominated by American companies so the fact the company promoted the brand as the "Old Europe", it grew in popularity.
In addition they have some pretty cool tour around Europe such as the "Deja VU", Gipsy tour.
If you happen to go to the old continent, make sure to check them out.
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