I love contests, there are fun, pretty cool to see (example like the pacsun contest) and can get you hooked up with some prize money or gear if you are the lucky winner. Action sports consumers usually want to be involved beyond purchasing products.
"Design your own snowboard – and win it if you’re lucky! Designs must be drawn by hand completely and incorporate the Salomon Snowboards logo symbol somewhere. Apart from that any colour and/or any style is possible. Don’t forget to state your age and contact details when entering.
There are 3 age catagories (under 10, 10 – 15, 16+), with one winner in each. Salomon Snowboards will have the winning designs airbrushed professionally onto a Salomon snowboard. The runner up in each age group will receive a subscription to Whitelines magazine!
Last Entries will be taken on Dec 10th 2009 and the winners will be announced on Dec 24th 2009 on Salomon.