Friday, August 8, 2008

WeAretheSuperlativeConspiracy: WESC

WeSC-WeAretheSuperlativeConspiracy was founded by six skateboarders and snowboarders in 1999. they have their roots in a subculture that sets its own rules and follows its own trends.

The major difference with other brands is that they speak about "life after skateboarding", while many other skate brands have good clothes that would do just fine for fashion streetwear, WeSC has became synonymous of what it is cool to wear after a skateboard session, which quite frankly shows the power of a good marketing strategy: the Brand.

In addition they are reaching people in the art, music industry that has always shared some common roots with the action sport lifestyle.

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