Over 10 years ago, I was reading my Onboard mag when I first heard about Joni Malmi. There was just something different about this dude, just watch the Forum vid and you will know what I mean.
Anyway, my wife always complains that I wear surfer clothes that don't really fit my style (and age). And then we argue because as a guy , I don't really want to admit she is right. To my defense, clothes selection is pretty limited, lots of brands but they are all the same.
Where I am from in Europe, I am used to diversity, I feel clothes have more style. I am sorry but being 28 years old, I don't want to look like a clown with all those flashy colors or wearing pants that could fit Jabba the Hutt.
So I checked out last week, the winter collection of Makia Clothing, brand cofounded by Joni Malmi. Let me tell you that those clothes are so fashionable, now I don't have to choose between being classy and snowboard clothes.
Makia Clothings has provided the best of both side.
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