You would think surf/snow companies would come up with creative ads that serves a purpose, providing a value other than just showing the product... let's be honest we don't buy stuffs only based on performance, and I think a lot of companies have done very poorly.
Electric Visual has a great concept, to carry emotion, personality, and style via animals.It is simple, it is beyond words and it also leaves room for people to have their own interpretation of the products. I also enjoy the fact the riders are mimicking the animals.
By using this concept and a wide variety of animals, they can reach a wider audience but still keep their identity by being creative and unique.
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