Shaq get custom snowboard from B

You will notice that the toe strap is actually a regular ankle strap!

Jeremy Jones from the B movie

Jeremy Jones B section from Brad Kremer on Vimeo.

More Burton Bindings 2011

Burton is introducing Re:Flex technology at the top of their disc offering. "Through a revolutionary new baseplate and disc design, this technology blends some of the benefits of EST with the versatility of a disc binding. Rider benefits include 70% more underfoot flex than traditional disc bindings, 20% lighter baseplate design, more cushioning than traditional disc bindings, and compatibility with all mounting systems (Channel, 3D, and 4×4). It is introduced on the Prophecy at $299 and C0₂ at $369. "






Cartel, Mission, CobraShark, Custom, Freestyle and Fresstyle One-up

New Burton 2011

Chris Cunningham, business unit director for Burton bindings was interviewed by TWS. Feel free to read the full article but here is a quick sum up of the interview.

-Malavita EST we have added air padding to the hi-back, a limited edition winged hi-back option, and a new lower price

-C60 EST we have an all new MegaBED Air, which provides the rider will full air padding from toe to heel

-Cartel EST and Mission EST, both models have upgraded hi-backs. We have also introduced the new Custom EST at $179

-Re:Flex technology : new baseplate and disc design, this technology blends some of the benefits of EST with the versatility of a disc binding. Rider benefits include 70% more underfoot flex than traditional disc bindings, 20% lighter baseplate design, more cushioning than traditional disc bindings, and compatibility with all mounting systems (Channel, 3D, and 4×4). It is introduced on the Prophecy at $299 and C0₂ at $369.

-Expansion of their GMP regrind process across the entire line above the $160 price point.

-All new Freestyle and Citizen ‘One-Up’ series. These are in addition to our traditional Freestyle and Citizen, but are new convenience based one-strap models for easier entry and exit. They ride amazing in all types of conditions and cut your entry/exit time in half.

-From 50’s pulp art on the Malavita, to the scribbling from some drunken artist on the Cobrashark!, to the clean lines of the C02, each model takes on its own unique feel. In the women’s line it was no holds bar on the shelf appeal of this line

More Burton 2011

Photo source from Easyloungin

How to hold a cold beer while staying warm?

Ok so few days ago I talked about the use of gloves with smartphones, but that is good for most of the business days...What about those cold weekends having BBQ outside and some fresh cold beers.

I think it is fair to say that how to keep hands warm while enjoying a frosty drink in ass freezing weather is a problematic that has haunted humankind since the dawn of time.

Here is the solution the Burton Vice Mitt, with the cool beer label....I wonder if they are going to do like Reef with their sandals, so that you can hide keys, have a beer opener,etc..Anyway they retails for $69.95.

Snowpark...Burton Qiaobo Mellow Park

I wish we could have a year round snowpark in Florida, because waves suck when they show up, kiteboard is fun but during summer time it goes flat.

As Floridians, one solution would be to go to NZ, South America or if you visit China you could go to the Burton Qiaobo Mellow Park, Beijing’s only year-round indoor snowboard park.

Go undercover, you won't be noticed......

With the AK 2L Jussi Anorak designed by Jussi Oksanen. He has been one of my favorite rider but to wear something like that, you better to be a ripper. This jacket has been designed for the gnarliest condition and one good thing is that it comes with a lifetime warranty. Not bad, however you can't return if you get bored of fluo colors two years down the road...I would have warned you:)

Have the board, be the artist.

Most riders are really proud of what they ride and we can talk about a board forever. Of course when we buy a board, we do our homework and read reviews to make sure it's a good board and that it fits our style. One thing that most people do unconsciously is that the final purchase decision/call to action comes from the graphic on the board.
It can be the best board in the world, a crappy graphic would be a big turn off...Anyone would prefer to skip it and go with the second best board in the world (with blazin' graphic).

With that said, what about having your own graphic so people can either tell you how talented you are.

So Series 13 (Burton) can do that for you and take care of all the logistic headaches (with acost of course). Janet Jackson from the Super Bowl is not allowed.

Burton at Costco!!!

The world is never black and white. Various shades of gray creep into all facets of our existence. Some aspects of these shades and hues keep life interesting, but on the retail landscape, gray markets cause untold headaches for both manufacturers and retailers. For brands, the size of the gray market is directly proportional to the demand for their products. There are currently nearly 80,000 Apple products on eBay, and the story behind that number is the brand’s strength. If you search for Burton on the online auctioneer you get 3,844 items. While this may pale in comparison to Apple, it seems a bit more noteworthy after searching for K2 Snowboards; which results in 61 items. Burton is a behemoth in our industry - the undisputed heavy weight, and defending that title is never easy. When you’re the 800-pound gorilla in the room, you’re in everyone’s sights, and they all want to take you down or make a buck. This is true of competitors, industry pundits, and consumers that believe large companies have sold out and lost their soul. It’s also true of the company’s dealers that want to improve their bottom line by riding on the strength of the brand.

Burton defines gray marketing as “when a Burton Authorized Dealer purchases goods from Burton with the sole intention to sell it via unauthorized distribution channels, including but not limited to mail-order catalogs, online retailers, wholesale retailers etc.” Gray marketing avenues are also, by definition, very gray. They take many shapes and sizes, and manufacturers in all industries have to keep on their toes to keep up with gray marketers wiley efforts. It’s like playing whack-a-mole on a five-acre board. In December of 2007, Burton implemented several new measures to prevent gray marketing throughout its distribution networks in North America, Europe and Japan to protect its brand integrity, and these policies were put to the test almost immediately when a slew of product showed up in Costcos around the West and on Overstock.com.

Transworld Business recently spent some time chatting with Clark Gundlach, Executive Vice President and General Manager, Burton Snowboards, HERE IS THE REST OF THE ARTICLE...enjoy

Burton pushing the limit

Burton has came up with two huge innovations: ICS (Infinite Channel System) for the snowboard and the ETS (Extra Sensory Technology) for the bindings.
The two works in synergy in order to provide infinate adjustment and unbeatable comfort.

Snowbarders are looking for board feel, cushioning and stance adjustibility and those two make it possible.

On the snowboard you have a rail system where bindings can be adjusted from every angles, and because the screws are on the outside of the bindings, it allows to have a soft material on the baseplate (it's where you put your feet on) to provide supreme feel and comfort.

If you are looking more for technical details, go check it out on burton.com
But for sure you can bet that those toys are on my Xmas list.