Showing posts with label Firewire. Show all posts
Showing posts with label Firewire. Show all posts

Monday, January 12, 2009

Like in cars...the hottest trend is to be hybrid


Firewire is launching a new hybrid surfboard, named RapidFIRE that has just been released. What I like about Firewire is that I can get a high performance surfboard while being environmentally responsible.
While it cannot be recycled, they are using materials that have less impact on the environment during the manufacturing process like EPS foam, Epoxy and for this new board a top deck made out of Bamboo. In addition they give 1% of their sale to 1% For The Planet

To sum up the technology, the bamboo deck works in synergy with the interior carbon rods to provide ultimate flex patterns, to the lucky B*&tches who will own those boards that mean you will be able to maximize speed and generate better turns.

One other big advantage of this model mentioned by Chuy Reyna, Marketing Manager for Firewire is that the retail price is at $595. So it is more affordable than other models from Firewire while having better performance compare to PU boards.

Then for guys like me who live in South Florida, that means the bamboo deck will look sick in my condo as I have bamboo floor...and then once a month I could use it going upcoast.

Monday, October 13, 2008

Board of the 21st century: Firewire



I started to see Firewire boards in surfshop in the heart of Encinitas and once in a while in the water about two years ago. Now that I am back in Florida, I don't see any but that is about to change as Lost is going to partner with Firewire on at least two models.

Yes they are more expensive than regular PU foam board but oh man what a difference in the water. I am far from being a pro but I could feel instantly the difference: it is lighter, more responsive and it simply feels better under the feet.

Until you try, I don't think you can be convinced by words so here are my additional two reasons to switch to Firewire in addition to the performances:
-EPS foam, Epoxy, balsa means a lot less pollution during the processing of a surfboard: not totally green but it is a huge step toward the right direction. and remember ocean is given us so much that is the least we can do.
-Much stronger so the board is going to normally last twice as long, which means it will pay for itself.

I would say the partnership with a brand like Lost is going to be really helpful to popularize the technology.

Image courtesy of Firewire team