Von Zipper Vs. Smith Optics

So yesterday I was talking about interruption marketing. I have nothing against ad, my problem is that some companies out there don't use the ad to its full potential.

Let's take the Ad from Von Zipper and compare a similar product from Smith Optics.

The ad from Smith says "the best team, the best eyewear"...Alright they sponsor Bobby, CJ, Yadin but if you look at the best team, I would think Donovan, Andy, Taj, and Parko are way better so to the consumer it is such a cheezy thing to say "best team" in what??? does that make Smith the "best eyewear"?

If it was only about product, I would buy shades at Walmart. But by wearing a brand, I am communicating a brand spirit, I am saying something by wearing Von Zipper instead of Electric,etc...So the ad's goal is to communicate this spirit.

VZ's ad is really creative, it's about fun, unique and original. It is exactly what you want to feel when you wear shades. Nonetheless it should not be creative for the fun of it, you need to have brand consistency and how you carry your message.

Von Zipper + Skullcandy

Walking done the aisle at the ASR show in San Diego, I saw some pretty cool products, not to mention all the cute girls in bikini.
my friends have asked me what is the best product that will be coming up next season. My answer is simple the co-branding of Von Zipper + SkullCandy.
The graphics are amazing and I love listening musci while snowboarding but I hate having some regular headset so here is the perfect combo.

The three models will be the Dojo Skullcandy Ribbons & Gold, the Chakra Skullcandy Intersection, and the Feenom Skullcandy Replicator.

Lookin' good....feelin' good

So my dad was wearing those sick sunglasses when he was a badass in his day. While I was checking out which pair of sunglasses I could buy for this summer, I found the Fulton from Von Zipper.

I really like the combination of different colors which gives a classy yet original style that lends an additional flavor to the sunglasses made in the 1960's.

Summer 2008 is all about the neon colors of the 1980's, but if you are looking for something a bit more classy ... Von Zipper has the pair you need.