Showing posts with label snowboard gloves. Show all posts
Showing posts with label snowboard gloves. Show all posts

Wednesday, December 16, 2009

How to hold a cold beer while staying warm?


Ok so few days ago I talked about the use of gloves with smartphones, but that is good for most of the business days...What about those cold weekends having BBQ outside and some fresh cold beers.

I think it is fair to say that how to keep hands warm while enjoying a frosty drink in ass freezing weather is a problematic that has haunted humankind since the dawn of time.

Here is the solution the Burton Vice Mitt, with the cool beer label....I wonder if they are going to do like Reef with their sandals, so that you can hide keys, have a beer opener,etc..Anyway they retails for $69.95.

Friday, January 23, 2009

Celtek by Leines brothers


Lot of skateboard companies are created by skateboarders, and we are starting to see several pros creating their own. Particularly snowboard gear and accessory as it require less capital and overhead than creating a snowboard company.

I have mentioned before Kanny Kass/Pow Gloves, Joni Malmi/Makia so today i am going to talk a bit about the brothers Leines who decided to create some gloves in the basement of their house in Hutah.

Celtek gloves looks pretty solid in design and looks different from other brands. So if it fits your personallity : go for it

Friday, January 16, 2009

Brand personality...seek connection


I was looking for new brands from Europe, when I found Transform, a fresh brand from the UK.
They say to offer a European twist into the largely dominated US industry, but quite frankly looking at their products and website, I feel there is no strategy to differentiate themselves.

I am not sure if they have even thought about a brand vision because the website is poorly designed and doesn't reflect any brand personality.
In addition they are featuring there gloves with a girl wearing lingerie, where the shot seemed to have done in the roommate's bedroom.

At least if it was a French brand, the girl would be topless :)

Friday, November 28, 2008

Pow Gloves


Lots of people are passionate about snowboarding, but only a few decide to become entrepreneur and live their passion to the fullest. With that said, It is a difficult task to get recognized when you have less marketing power than the big players but I think it is important for snowboarders to give some credits to young brands.

Pow Gloves is located in Washington state and after looking at their website, I found couples of models that are stylin' with some amusing description like the Mustacheo:

"A nice stash comes in handy when tracking cougars, posing for photos and of course buying beer when you forgot your ID. Choose the best one for the job at hand, so to speak."

damn it, my Xmas list is getting longer days after days.