Von Zipper Vs. Smith Optics

So yesterday I was talking about interruption marketing. I have nothing against ad, my problem is that some companies out there don't use the ad to its full potential.

Let's take the Ad from Von Zipper and compare a similar product from Smith Optics.

The ad from Smith says "the best team, the best eyewear"...Alright they sponsor Bobby, CJ, Yadin but if you look at the best team, I would think Donovan, Andy, Taj, and Parko are way better so to the consumer it is such a cheezy thing to say "best team" in what??? does that make Smith the "best eyewear"?

If it was only about product, I would buy shades at Walmart. But by wearing a brand, I am communicating a brand spirit, I am saying something by wearing Von Zipper instead of Electric,etc...So the ad's goal is to communicate this spirit.

VZ's ad is really creative, it's about fun, unique and original. It is exactly what you want to feel when you wear shades. Nonetheless it should not be creative for the fun of it, you need to have brand consistency and how you carry your message.

Snowboard helmet

Smith Optics has asked helped from Portland's Jackalope Studios to design their lasted helmet that is stylish and seems pretty well developed to reduce/eliminate fogging because it is important to realize that goggles and helmet have close interactions.

In addition they have used new technology to combine PC and ABS which enables them to reduce by 20 percent the volume as compared to competitors helmet.

Exclusivo Collection 2009: Smith Optics

Smith Optics is well known in the industry for quality and performance on products such as sunglasses, goggles and helmets.With a lifetime warranty, Smith stands behind those to provide the best to snowboarders who want to push themselves.

However I will have to admit while their goggles have great features, they have been conservative on the fashion style. But this is coming to an end.

With all those fashion fickle snowboarders, Smith is coming up next season with some sick styles. Partnering with Cappel (ride snowboard), they have designed the Exclusivo Collection to provide the best style on their high performance goggles.

Furthermore, there are all kind of lenses you can choose from and for those who only go once a year, it can be confusing what lenses to pick. As a result Smith has designed a website that will help you select the right lenses, so go check it out:

http://www.opticallydelicious.com/