Friday, March 27, 2009

Rossignol in bad shape

I was looking at the first SIA report in December, the ski sales were sharply falling in stores by 16% from Aug/Dec 2008 compared to previous year.

Such a decrease in sale could seriously affect fragile companies such as Rossignol. My thoughts were confirmed this morning when I read the french news: Rossignol is planning to lay off 30% of its employees, i.e 450 employees worldwide but mostly in France that count for 275 employees.

Unlike Rossignol, Burton is doing a bit better due to strong brand recognition by laying off less than 5% of its staff and has decided to reduce employee salaries from 0 to 15%.

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