I was looking for new brands from Europe, when I found Transform, a fresh brand from the UK.
They say to offer a European twist into the largely dominated US industry, but quite frankly looking at their products and website, I feel there is no strategy to differentiate themselves.
I am not sure if they have even thought about a brand vision because the website is poorly designed and doesn't reflect any brand personality.
In addition they are featuring there gloves with a girl wearing lingerie, where the shot seemed to have done in the roommate's bedroom.
At least if it was a French brand, the girl would be topless :)
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