Wednesday, December 10, 2008


I have talked before about how Nixon is repositioning its brand. Last weekend I even noticed an headphone's ad in Details' mag.

I think the fact they are going to promote headphone's in the fashion and music industry is gonna open some doors for people to look into their watches. In addition it increases their product offering to the core customers.

I haven't tested them yet but I will try to go to a shop very soon and will update this post.
There are three custom designed, custom built headphone models; The Master Blaster (an over-ear studio quality headphone), The Nomadic (an on-ear travel headphone) and The Wire (an in-ear headphone).

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