Tuesday, December 23, 2008

Billabong. Vs RipCurl



I guess creativity is running dry in major surf companies. I am aware that Fluorescent is in full power, I have seen it for the past two year on shades, on clothes and now on print ads. I would like to see a bit more originality, specially when you have the marketing Rip Curl or Billabong's marketing budget.

Next time, I may even see fluo while grocery shopping??

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