Any and everything about action sports: snow, surf & skate
Tuesday, December 23, 2008
Billabong. Vs RipCurl
I guess creativity is running dry in major surf companies. I am aware that Fluorescent is in full power, I have seen it for the past two year on shades, on clothes and now on print ads. I would like to see a bit more originality, specially when you have the marketing Rip Curl or Billabong's marketing budget.
Next time, I may even see fluo while grocery shopping??